Interaction Design/Speculative

ITCH

2017-2018
Institutional Critique
Royal Academy of Art Hague


Website

In the digital age, content is the currency. The big media institutions (Facebook,Google,Instagram) use algorithms to reduce “users” to a few statistical figures based on their usage patterns. These numbers affect our lifestyles and potentially make important decisions about who we are. Our digital health, mental health and physical health are inter-related now.

Itch is a fitness brand for your digital health.
The products helps you train and practise to get better at consuming content and provide better engagement scores and live a healthy lifestyle.


A critical design project around how content and the institutes of content impact and control our lives.

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Processing
Android Studio
Arduino
Wood Working








Marker

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